Rio movie Superbowl stunt is creative

All we needed was another reason to watch the Superbowl forRionoType the commercials...but 20th Century Fox is pulling a pretty creative stunt to promote its upcoming movie "RIO," which comes out on April 15. 
 
When you watch the RIO commercial spot, you are supposed to find the frame with the embedded code that will in turn direct you to a special level on ANGRY BIRDS (by Rovio).  That level will take you to a RIO sweepstakes.
 
The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22.  That same day, Fox and Rovio launch a new “Angry Birds Rio” app.

If you forget to Tivo the Superbowl, the commercial will be available across the web, including youtube.com/rio, after the Super Bowl.

...and for what it's worth, I'll be rooting for the Packers, much-beloved by my husband's grandfather, "Pop."  I know he's in heaven with his knit Packers cap on, cheering away!


Here's the RIO synopsis (I didn't get to pre-screen the movie, so this tip is not an endorsement):
From the makers of the hit ICE AGE series, RIO is a comedy-adventure, in 3D, about taking a walk on the wild side.  Blu is a domesticated Macaw who never learned to fly, living a comfortable life with his owner and best friend Linda in the small town of Moose Lake, Minnesota.  Blu and Linda think he’s the last of his kind, but when they learn about another Macaw who lives in Rio de Janeiro, they head to the faraway and exotic land to find Jewel, Blu’s female counterpart.  Not long after they arrive, Blu and Jewel are kidnapped by a group of bungling animal smugglers.  With the help of street smart Jewel, and a group of wise-cracking and smooth-talking city birds, Blu escapes.  Now, with his new friends by his side, Blu will have to find the courage to learn to fly, thwart the kidnappers who are hot on their trail, and return to Linda, the best friend a bird ever had.

Disclosure: I was sent press info on this event, but sadly no money or goodies.  I am only posting this because I love movies, I love technology, and I love creative ideas (oh, and playing mindless games on my iPad), and I know my readers love those things too

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